· By Stephanie Peacocke
Why the change babe?
Hi lovelies, it is Stephie here. I wanted to fill you in on why we needed to make some changes to our range, ok without further ado..Ā
Why the changes:
Bonbon started 5 yearsĀ ago in myĀ garage; weĀ had no money for marketing, just a Kiwi idea to treatĀ customers kindly, and to make them the best shower and bath treats to make their lives feel so much better! If we could do that, our customersĀ would share their love for Bonbon and this is how we would grow, on love alone! ā¤ļøĀ Ā
Skip forward 4 years and here we are, withĀ lovelyĀ staff with families to look after, an amazing factory, a big range that is loved butĀ was looking very messy on the retailers shelves.
"We didn't know how to plan a brand, let alone a retail shelf! Things were a mess out there and nothing made sense, it was a mishmash. We were trying new things and confusing everyone in the process".
After Covid, we were luckyĀ enough to get some sessions with KPMGĀ to do a deep dive on our business, branding etc. We did customer surveys, they helped us with customer data, took a deep dive into our products and processes, and ... I was mortified toĀ hear the results! We had a lot to do to get our wee brand in line in lots of areas, but the area that hit my in the heart the most was hearing what some customers, who didn't know Bonbon, had to say.
HereĀ isĀ a wee selectionĀ ofĀ consumer feedback š
- Your stand looks like it's for babies
- It looks too busy, what even is all that stuff
- Nope, not for my wife, it looks like it's for kids
- WeĀ can'tĀ tell it's Kiwi made,Ā I wouldn't try it myself
- Those sprinkles on the whips look weird
And that's only aĀ sample of the comments. šĀ Not to mention all of other hard stuff I had to face, like how Covid effected ingredients and packaging, prices had gone through the roof and securing supply became tough.
"To say things are an opportunity in disguise, felt like a stretch"
So enough sulking, sitting still was not an option. I had to dig deep and make someĀ big decisions, something had to change to bring thisĀ Bonbon into the aligned, happy Kiwi brand I had imagined!
So I got a hold of Kirsty, my graphic designer, our team got together and Josh my business partner and I pulled apart the facts, the products, the processes and we faced up to reality. If we were going to meet the goal of being a Kiwi brand to be proud of,Ā we needed lift our game and be spectacular.Ā
- Brand makeover - find all of our best sellers, make them shine
- MakeĀ our range more gorgeous and happy, cleaner, simpler and fresher.
- Less is more and some of my babies had to go in order for us to deliver a cleaner, more understandable and irresistible range
- Have a clear customer in mind, brand properly and stick with itĀ
- Focus on bringing happinessĀ to each shower and day of our customers
- AllĀ so our lovely customers (you included of course!) know exactly what they are buying and feel good when popping it up on their shower caddyĀ āŗ
Stephie
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If you are keen to try something new or in pretties packaging, here is a Free Shipping Coupon babe,Ā and it gives you 10% off Code = fallinlove
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13 comments
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LOVE LOVE LOVE what you guys doā¦. your beautiful products and the philosophy/energy/imagination behind them!!
Oh my goodness! I canāt believe that you had such negative feedback! I loved your products and packaging how they were ā sprinkles and all !
I am sorry to hear that your sense of fun and whimsy has taken such a hit.I am thrilled that you have found a way around covidās nasty implications ā would have been heartbroken to discover Bonbon had not survived.
Keep working your amazing magic and dont ever doubt that what you are sharing with us is sheer awesomeness ā no matter how it is packaged and no matter how many sprinkles! Itās whatās on the inside that counts ! <3
Rachael on
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Good for you girl and congratulations on your self reflection thatās never an easy thing to do. As a business owner I know the affects of brutal customers and how much it can hurt at the time but at the end of the day you need to roll with the times and keep customers happy. I personally love your new limited look as it feels more exclusive and special when buying a gift or treating yourself. Hopefully others will view it positively too š
Tammy on
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It all looks great! Only thing Iām sad about is the unicorn fluff š¢ That was my go to for birthday presents for kids! Will miss the cute colours
Katrina on
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Love the new look, you have to evolve as a brand I feel? And Bonbon factory does it so well! I honestly LOVE the Bonbon stands when I go into the chemist. I donāt feel like itās messy. To me, itās like Christmas! :) Im sure Iāll love the new one too. SOOO many goodies, that look and smell amazing. I think your new direction is awesome! It looks clear, and will be easy for anyone to shop! Iāll always be a supporter no matter what! Even when you go through the changes! My partner loves the mechanic scrub, so awesome that itās staying wooo š I also loved the Healing Balm and Hush Bunny(helps me sleep soo much, but Iāll try anything you bring out even if it ends up not staying! Your brand is one of a kind and makes people feel special. Thatās the difference! :) Emily
Emily Johns on
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Hi Adam, I hear you, the Healing balm will be no longer however the Mechanics Scrub is going in a new container and is about to be launched, we love that product too :) Stephie
Stepahnie Peacocke on
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Hi there, first Iād like to congratulate you on making some brave changes, unfortunately for me both of the products I use now seem to have been cut. The mechanic scrub and healing palm..? Being a welder/fabricator and being vegan is challenging and those products were really great for washing up and any burns and cuts I got at work. Iād even got half a dozen non vegan mates on board with the scrub,
My partner, daughters and I will still buy your products of course, just gutted the man stuff got the chop but I totally understand haha, I also really like the new displayAdam on